You seem to be doing cool things, but only your friends and family know about them? That’s because you haven’t developed a communication strategy that shows the world your uniqueness. The result is lost customers and, worst of all, lost potential.
When your brand doesn’t have a voice that customers can emotionally connect with, they go to competitors. Yes, to those who can make them smile, cry, or at least be curious.
Have you invested money in advertising, but there is no result, like that advert about 100 ways to use a toothpick? Then it’s time to figure out who your audience is and develop a strategy that would turn views into actions.
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